‘Jeans West’ is a casual wear brand having 2500 shops in mainland China. This is one of the flagship shops in Suzhou. The shop is on business throughout the year because it is facing a pedestrian zone and the temperature in Suzhou is stable for all seasons. The sales target of the shop is the young people. A ‘dynamic’ space is demanded as a sales drive to attract them. Therefore, the shop should be designed to drag the attraction of young people directing them from the street into the shop..........
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